RE-LOVING THE BEAN
A COMPREHENSIVE EXHIBITION
A typographic system and branding identity I created in my Typography III class for a jelly bean exhibition at the Museum of Modern Art, including advertising, admission tickets, and some merchandise. The red bean as a consistent graphic element is derived from the recognizable red bean in the Jelly Belly candy logo.A COMPREHENSIVE EXHIBITION
![](https://freight.cargo.site/t/original/i/bc57e2f7a5a7512185d1977420b102d636fbcd40fe2f6c5c397f727f9736911a/mockup-midtown-banner.jpg)
![](https://freight.cargo.site/t/original/i/af987a29b1feaa3a179331664b18f76253107b2a6ecbc95e4f4941e77757e35e/signs-23.jpg)
![](https://freight.cargo.site/t/original/i/e62ba67a2172c646a2ddb73904fcd0e73623e4841f860f1f86ea3d6a1df27b07/signs-20.jpg)
![](https://freight.cargo.site/t/original/i/d755618d39b2f4bbe6f2163e5bbdfdd82d9e33b9156f614aec3774e5bffb2481/signs-22.jpg)
![](https://freight.cargo.site/t/original/i/7c2efe7befbdeef22a1942e3575921ce8961187974e594089d433557c8875114/signs-21.jpg)
![](https://freight.cargo.site/t/original/i/96b7384511f6a8b249e553a855bfaef1ad923c89861f2a99cb2e76a016d4b8ac/signs-24.jpg)
![](https://freight.cargo.site/t/original/i/eb8491065449d364c1608be3caa67dfc87a1387f50f9002ba47de88342a15f32/signs-19.jpg)
![](https://freight.cargo.site/t/original/i/f0dc2c896fe3ec687b68ab2071522894025402f723a4d1ca7c0485ba63d2c09a/type-jelly-bean-25.jpg)
![](https://freight.cargo.site/t/original/i/2c0fb35aacc501da3cb50b189066f898b9df131a394ce5aa45e0b37c396d54fe/type-jelly-bean-26.jpg)
![](https://freight.cargo.site/t/original/i/6418ca41182f8b43b42398844f96c5e37dff709a899cddad829e52b8341a52dc/type-jelly-bean-27.jpg)
Posters for downtown
Dimensions: 24 x 36 in.
Merchandise
Bean-ie hat & collectable beans
Dimensions: 24 x 36 in.
![](https://freight.cargo.site/t/original/i/e9b764f8c1cf1306d33c15c141819595a41cb65d667a1d595e6b81c45c8fc043/beanie-no-background.png)
![](https://freight.cargo.site/t/original/i/b7ca557e366e8f6c2c9ccb3bfb79c929d066d59895fbb58600e24485d839fd88/bean-box-no-background.png)
Bean-ie hat & collectable beans
![](https://freight.cargo.site/t/original/i/e9c2b2299f8c5c9c69834abc3f9d517e3fe5db91defc14c25151804ba4a56016/tickets-03.jpg)
![](https://freight.cargo.site/t/original/i/c17110fd4467fad817ec998eb739cca8a3d361f74abb459c13ab658c1908cfbb/tickets-04.jpg)
![](https://freight.cargo.site/t/original/i/cef36a31a872fc5cfb8e0ea12c911eb6bd375dae1e229e058762c7c00a04d833/tickets-15.jpg)
![](https://freight.cargo.site/t/original/i/144246153087865c07f2acd6a086903ad11612c0039acce0815632ea0a0d7901/tickets-12.jpg)
![](https://freight.cargo.site/t/original/i/e67161617d7035344e671e21644b78fbb148724e56ace63c6ab0489880b87906/tickets-16.jpg)
![](https://freight.cargo.site/t/original/i/13d7ef8809a87ee94680a4a8c9740679153ef9f4344b6cfc3b70cd97213debcb/tickets-13.jpg)
![](https://freight.cargo.site/t/original/i/71084d88628a3aaf58df38bc4c9a32c594dde497b9f19e2919b646cbbcd90ac5/tickets-14.jpg)
Admission tickets
![](https://freight.cargo.site/t/original/i/d055df8749f0cfa3c458b47295bc130430191683ee39cf3998b398ba80f8bbd4/mockup-bus-stop.jpg)
Digital bus station ad
Process
![](https://freight.cargo.site/t/original/i/3ba1800d2f9ce19dca872a93fa2eae0ea7281bccff074c551ee67b61abbad6ef/moma-street-signs-11.jpg)
![](https://freight.cargo.site/t/original/i/8ba3c83ceaef25cb9688e9f9d99024ffd9e48a5e3edce638e983878e7371a5a0/jelly-bean-draft-poster-01.jpg)
![](https://freight.cargo.site/t/original/i/7eacd4d99df4c9ff76986339986c6e7bee19156298ead8a852d44519bc4cb913/red-jelly-bean-03.png)
![](https://freight.cargo.site/t/original/i/20c27d811ae315dda7d96e38120da110437c4ec5761cca72eaa98266e26d176a/IMG_0689.jpg)