Race Point SeltzerTM
In 2020 I redesigned the can label and logo for Race Point SeltzerTM, a CBD drink created on Cape Cod and inspired by Race Point in Provincetown. I also assisted in designing a t-shirt and will continue to work on further flavor labels.Race Point now in stores up and down the east coast and the logo has been officially US trademarked as of February 2023.
Redesigned logos
Redesigned labels
Original labels
Potential store posters inspired by Cape Cod sunsets over the bay
T-shirt mockup using open-source map of Cape Cod that I edited in Photoshop to reduce details for the production of the shirts
Process
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Beginning drafts of redesign
latest ( 2023 ) : beginning of designing color palette for the upcoming black cherry flavor