KNOLL WORKPLACE RESEARCH LIBRARY
For my DS4 ( Design Studio 4 ) class, we had to rebrand KWRL. I created new logos that take inspiration from the word “Library” with the use of books as the primary unit. The simple shape is a nod to Knoll’s emphasis on clean lines and anti-ornamentation. Helvetica Neue remains the same typeface that Knoll uses, because the fresh look of the colorful stacked books adds a new warm feeling to the typeface.Click here for the full Style Guide.
![](https://freight.cargo.site/t/original/i/77713e6b0bfa46de15a9f58f6c450480b32d6872919b4d43ebc4d96282807abc/final-animation.gif)
![](https://freight.cargo.site/t/original/i/5370aebde39ee643892386665fa50130a97cdb050bfa8e2e7eafd571138b8cf2/final-mark.png)
Logo
![](https://freight.cargo.site/t/original/i/0921adde5c4afe2b3242d275dc5601ae291c4bec1696f8407ee7837a4f279fe8/posters-01.jpg)
![](https://freight.cargo.site/t/original/i/16612db3df1381f64443ecf94dc8c27409b6c0bff5e2ab4cca3f51c2e03d72e5/posters-02-smaller.jpg)
![](https://freight.cargo.site/t/original/i/48ba1dc6bef7aa60cee47648f0c6720390fb4d9befc306e9506e56f1b2793a64/posters-03.jpg)
![](https://freight.cargo.site/t/original/i/cdc4fcd004cd387394c1de3c97123735a429add0c6f7047f12b9adaccc61b978/final-mockup.jpg)
Posters
Dimensions: 24 x 36 in.
Process
![](https://freight.cargo.site/t/original/i/9e289029ebb95574b3471019b3dd8f8c289c71a5c71621e2c6c0ac3c636420ce/logo-trials-01.jpg)
![](https://freight.cargo.site/t/original/i/81a95d95d99211ff1b993f748edf0418d844b4f13b298e21ae8712c8349713e4/logo-trials-02.jpg)
![](https://freight.cargo.site/t/original/i/98173bd79f21f4a5cce580535d902d35117561a7bf01c41b9f1fb5a64f375a1d/logo-trials-03.jpg)
![](https://freight.cargo.site/t/original/i/982547ded8a2f16ca4cee5d67d3f4d823c63f9c61f3ea25f0405fb443a4b9eea/logo-trials-05.jpg)
![](https://freight.cargo.site/t/original/i/95bd0ece2e75f2c14c7457f922b44aa542a70225690c5ad3ad72902441ef68bb/logo-trials-06.jpg)
![](https://freight.cargo.site/t/original/i/5a2ea39af31f2cece853645bb90940d078ecaaeb487d82e67f149621b190e7e8/logo-trials-04.jpg)
![](https://freight.cargo.site/t/original/i/3a375c043748b57dea938909eba7f77ed46731ecfd4130130b8d2972cb4a93e1/poster-draft1-03.jpg)
![](https://freight.cargo.site/t/original/i/92b488289912f84e8de2e1f33d0c9b1aa60c162c016c74995099bbcfb01bbace/poster-draft1-02.jpg)
![](https://freight.cargo.site/t/original/i/5b04f6a0ba6e1a17870789ecb1c2238290a61c52d4d16fec2e7ae293dfebaea1/poster-draft1-01-smaller.jpg)