RE-LOVING THE BEAN
A COMPREHENSIVE EXHIBITION
A typographic system and branding identity for a jelly bean exhibition at the Museum of Modern Art, including advertising, admission tickets, and some merchandise. The red bean as a consistent graphic element is derived from the recognizable red bean in the Jelly Belly candy logo.


Street banners for 53rd St façade

Posters for downtown
Dimensions: 24 x 36 in.

 Merchandise
Bean-ie hat & collectable beans



Admission tickets
 

Digital bus station ad




Process




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copyright 2023 Anastasia Chase / STSA