Re-loving the Bean
A Comprehensive Exhibition

A typographic system and branding identity for a jelly bean exhibition at the Museum of Modern Art, including advertising, admission tickets, and some merchandise. The red bean as a consistent graphic element is derived from the recognizable red bean in the Jelly Belly candy logo.


Street banners for 53rd St façade

Posters for downtown
Dimensions: 24 x 36 in.

 Merchandise
Bean-ie hat & collectable beans



Admission tickets
 

Digital bus station ad




Process